In My Skin
Project: Branding / Rebranding
Client: The Very Good Bra (Rebrand)
Description & Rationale: In My Skin rebrands The Very Good Bra into a sustainable intimates label that empowers women to feel confident in lingerie and in their own bodies. The name reflects both the organic materials worn close to the skin and the pride of feeling comfortable in one’s own skin. The brandmark - a female form entwined with a leaf - communicates sustainability, inclusivity, and empowerment, while neutral tones, clean typography, and minimal styling solve the challenge of making eco‑friendly design modern, affordable, and desirable.
Key Objectives:
Empower women to feel confident in their bodies and intimates
Express sustainability through organic, eco‑friendly materials
Balance affordability with high‑quality design
Create a modern, inclusive identity across generations
