Flow of Empowerment
Project: Campaign Design
Client: Libra
Description & Rationale: A social campaign designed to dismantle menstrual stigma and foster period pride among Australians aged 12–30. Backed by Libra, the campaign uses bold visuals, inclusive messaging, and multi-platform outreach to reframe menstruation as a natural, empowering experience. The design rationale centres on social responsibility - leveraging visual storytelling and strategic media to spark open dialogue and promote health literacy.
Key Objectives:
Normalise menstruation through inclusive education
Empower individuals to embrace their cycles with confidence
Promote open conversations across schools, workplaces, and communities
Provide accessible resources via digital and physical touchpoints
